新作坊

CSR: Will It Change The World?.

摘要：

There is growing concern that the problems of the global community are mounting and that unless business takes a more prominent role in solving them, we are destined for serious hardship. Granted that governments and individuals can do much; business is considered a powerful institution that must be part of the solution. Whether it be climate change and our expanding carbon footprint, the painful dislocations involved with a global economy or the concern for almost a billion people living in dire poverty, there is a call that corporate social responsibility (CSR) be rapidly expanded to meet the challenge of shaping an inclusive and sustainable global society. Is this transformation likely to happen? The article argues that the move toward a sustainable and inclusive society is well under way and that there is mounting evidence that it will be successful. This optimism is based on the performance of key business leaders, an emerging, broader understanding of the purpose of business that includes creating sustainable value for stakeholders, and the consolidation of these new insights based on the normative values of the human rights in the United Nations Global Compact and its Principles for Responsible Investment (PRI) and Principles for Responsible Management Education (PRME). Only time will tell whether we will reach a tipping point when these sorts of companies will multiply and change the world but there are good reasons for hope for the future.