新作坊

A STUDY OF ROLE OF MICRO-FINANCE IN RURAL EMPOWERMENT IN INDIA

摘要：

In the world there are four billion people who are in the bottom of pyramid. The major issues in rural areas are low income, lack of investment capability and lack of commercial approach. If their standard of living has to be changed, that can not be changed by providing mere charity or donations. Micro-credit provides the finance to open a small business. But there is risk in doing the business as all entrepreneurs have not necessary training and skills to start and manage a successful business. In this context micro-franchising is the turn key in the business. A micro-franchise can rely on the franchisor, who reduces the risk of failure by providing high quality initial and ongoing training. There is safety under the franchise network's umbrella, entrepreneurs even those who aren't particularly entrepreneurial are now able to succeed and thrive in ways not possible by going it alone. The companies which utilized the concept into profitable business are HUL, DRISHTEE, VISIONSPRING, GRAMEENA TELEPHONE and LIJJAT. [PUBLICATION ABSTRACT]