新作坊

Cultural creativity - that opportunity for rural destinations?

摘要：

During the 20th century, culture has progressively assumed a distinctive role in the tourism activity, particularly in rural areas. Traditions, habits and local identity are endogenous resources integrated in the rural experience, which is sought by ever more demanding tourists. This paper focuses on analysing the cultural experience offered in Janeiro de Cima, a village of Inland Central Portugal, through the perceptions of diverse destination stakeholders, identifying potential creative alternatives to be developed to improve the global rural experience. Results show that an integrated approach of tourism development has already been implemented, although there is still potential to explore the existing cultural resources to improve the tourism experience in this village, with all groups interviewed recognizing the attractive value resulting from the combination of traditions and co-creation experiences.