新作坊

Evaluation of Local Cultural Centers Based on Grey-AHP

摘要：

A local cultural museum is by definition a place where local culture is exhibited or dramatized. It not only provides local inhabitants with opportunities to participate in cultural & artistic activities, but also elevates the image and life quality of a specific place. Through visiting a cultural museum, tourists may have a better understanding of a township or a village. It creates more job opportunities and leads to community generation. By referring to the measurement scale used in experiential marketing as the basis of research methodology, the present paper develops a measurement questionnaire of model with strategic experiential. It proposes a local cultural museum evaluation model based on grey analytic hierarchical process. Through definition, the present study evaluates index rankings, including grey cluster, whiteness weight function and grey evaluation value. It then combines the analytic hierarchical process to establish the hierarchical structure and ascertain relative weight value. Finally, the evaluation value of the museum and the ranking of grey cluster are derived. The analysis of nine local cultural museums located in the Lanyang Cultural & Innovation District indicates that this evaluation method can apply to other local museums. The result of this evaluation method is both objective and effective.