新作坊

新作坊 Humanity Innovation and Social Practice

大學社會實踐與地方公眾感知: 以暨大營造水沙連大學城為例
University Social Responsibility Practices and Local Public Perceptions: A Case Study of NCNU’s Initiatives in Shui-Sha-Lian

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摘要

地方公眾是否及如何感知大學的社會實踐?此一課題雖受各界關注,但卻不易精確回答。究其原因在於,大學的社會實踐在本體論、認識論及測量等層次上的特性,往往較難被深入掌握並獲得經驗性的實證證據。本文嘗試突破此一研究瓶頸,透過電話隨機調查,蒐集水沙連地區(埔里鎮、魚池鄉、國姓鄉、仁愛鄉)834份有效樣本,對照具體實務案例探討地方公眾對暨大推展社會實踐的認知、態度與評價。

國立暨南國際大學自2013年獲國科會人文創新與社會實踐研究計畫補助,以「預約水沙連的春天」為願景,在水沙連地區推動「宜居城鎮的轉型與治理」,迄今已達十年有餘的推動經驗。然而,地方公眾有無認知到暨大所推動的各項社會實踐方案?評價又如何?暨大是否已成功地落實大學社會實踐理念?這不僅是暨大社會實踐團隊需審慎面對的階段性檢驗,更是開展後續行動時可以參考依循的根據。

本文透過量化數據與實務案例交叉檢視,發現水沙連地區民眾對於暨大十年來的社會實踐成果抱持正面的評價,不僅視暨大為形象尚佳、值得信賴的協力夥伴,甚至也有相當比例的民眾願意成為行動夥伴。不過,本文也發現仍有某些地方需求尚未被因應與調節,地方公民社會的能動性也尚未成熟到能精確有效解決各項公共議題。本研究為暨大探尋未來可再進一步施力之處;同時也彰顯了大學社會實踐計畫對促進地方永續發展的重要性,值得政府相關部門與其他大學校院參考。

Abstract

How do local communities perceive and engage with university social initiatives? Despite growing attention to this issue, precise answers remain elusive. This is due to the ontological, epistemological, and methodological complexities inherent in university social practices, which often make it difficult to collect empirical evidence. This study aims to address these research gaps through a random telephone survey, collecting 834 valid samples from the Shui-Sha-Lian region (comprising Puli Township, Yuchi Township, Guoxing Township, and Renai Township). By examining concrete case studies, this research explores local perceptions, attitudes, and evaluations of National Chi Nan University’s (NCNU) social engagement efforts.

Since 2013, NCNU has been supported by the National Science Council’s Humanities Innovation and Social Practice Research Program to promote "Transforming and Governing Livable Towns" under the vision "Toward a New Spring in Shui-Sha-Lian." After over a decade of theseefforts, key questions remain: Are local communities aware of the university’s social engagement initiatives? How do they evaluate these efforts? Has NCNU successfully embodied the ideals of University Social Responsibility? Addressing these questions serves as a crucial milestone for NCNU’s social engagement team and provides a foundation for future initiatives.

This study employs quantitative data and case studies for crossvalidation and finds that the residents of Shui-Sha-Lian hold a positive view of NCNU’s decade-long social engagement efforts. They perceive the university as a trustworthy and capable partner, with many residents expressing willingness to collaborate on community initiatives. However, the study also identifies unmet local needs and insufficient civic agency that limit the university’s ability to effectively address various public issues. This research highlights areas where NCNU can further enhance its efforts and underscores the importance of university social engagement programs in promoting local sustainable development. These findings offer valuable references for government agencies and other higher education institutions.